Many of us misunderstand Odor control as fragrance creation. Well, scent diffusers indeed provide a soothing fragrance in their surroundings. But when that area has a false Odor that makes you close your nose, diffuser machines are of no use. In other words, all that the diffuser now provides you is a relatively more breathable air almost free from false Odors.
Thus, eliminating false Odors is most necessary in a business environment, before you do anything with diffusers. Whether it be a restaurant, mall, theatre, coffee shop, or even a small retail shop, customers look for a clean and comfortable place to hang out. Studies suggest that almost 97 percent of customers refuse to return to a business place if they were uncomfortable with any sort of cleanliness issues. While most businesses consider physical and before-sight cleanliness, Odor control is mostly forgotten.
The Need for Odor Control
Think of going to a restaurant and feeling uncomfortable with the false Odors in the restroom, even if you have the most delicious dishes served before you. The same case can happen in any kind of business, where you provide all kinds of quality service, but compromise on cleanliness. This can immediately or gradually lead to customer dissatisfaction, and thereby a huge loss in your business. This is why most businesses have stressed more on scent marketing.
Odor control is not just about eliminating the false odors, but creating attractive ones. Most of the customers consider a sweet-smelling place as a clean place. This is because the human mind is trained to believe that anything that smells good is on the positive side. According to them, food that smells good is delicious, a fabric that smells good is attractive, and a showpiece that smells good is a treat for their living room. Similarly, a place that smells bad is untidy and is to be avoided. With a majority of the customers having such a mindset, you must use the perfect Odor control techniques in your business.
Odor Control and Scent Marketing
Scent marketing is a broader version of Odor control. Through Odor control and the use of scent diffusers, you get a comfortable business atmosphere, which has a fragrance element that attracts more customers and markets your service and hospitality. Thus, scent marketing is the ‘business reason’ why Odor control measures should be carried out.
Being a very crucial process, Odor control cannot be done based on mere calculations and interests. For example, in a clean office room that has a light smell of disinfectants, you need the right kind of scents that nullify these Odors and provide a more special one. Similarly, in a restaurant, you need those fragrances which go equally with the spicy and sweet dishes that you serve.
To make this happen, you need the assistance of the most experienced scent specialists. You may come across many services which offer scent marketing in UAE. Here at Coral aroma, we extensively research the different realms of scent marketing and introduce various types of unique fragrances to the scent market.
Thus, while fixing the budget, it is always necessary to use a sufficient amount to meet up your cleaning services. After all, the growth of every business depends on even the minute issues that you resolve.
