Have you ever been so hungry while in a mall, with the mere smell of spices, that you ended up having a full meal from the food court? Well, that’s what smells do. They just drive you to what you are craving for. Sometimes, they just attract you to places that never even concern you in any way. Now, think of coming up with this scent technique in your business. Ring any bells? This is simply scent marketing, or in detail, the technique of using scents to market and sell your products.
Why Scent Marketing?
In the present age ruled by the internet and social media, if someone asks ‘why digital marketing?’, that’s not even a question. Similarly, human beings have been blessed with the ability to identify smells and get attracted to or get away from them. The only thing is that businesses were going after more modern and sophisticated marketing techniques, unaware of the possibilities of scents. The scent market now has a variety of techniques that have been proven to be effective in marketing. These smells can be spread through modern scent diffusers, which helps in attracting customers to your new business and also maintain them.
The Emotional Influence
Good scents always influence our emotions in a positive fashion. When you come across an antique shop or a fabric collection, you will experience the intriguing feel of being attracted by those soothing scents. While in a furniture shop, a deep breath with closed eyes may take you to those calm and quiet woods with the fascinating aroma of trees and plants. All these scents, once experienced, stay rooted in your senses, that you are eager to return to the places that gifted you with these. This is the basic idea of scent marketing. When you greet your customers with a calm and soothing atmosphere once, they will remember your place the next time.
Setting Up the Ambience for Shopping
You must have felt that shopping in a relaxed atmosphere is much more peaceful than shopping in an irritating one. Remembering the fact that crowded shops mean increased business, the right way you can relax your customer is with these scents. Your customers will always stay positive with those sublime fragrances that refresh their minds. Pleasantly smelling shops are generally considered as clean and tidy ones. When your products have a signature scent, this indirectly helps you in establishing a brand identity.
Choosing The Right Scents for Your Business
Attracting your customers with scents is as important as using the scents that best suit your business. All this scent research is in vain if you don’t use the scent that benefits your business. Studies show that about 60 percent of the customers tend to purchase from a shop that gives them a relatable aroma. For a shop selling furniture or antiques, the smell of wood, leather and musk can create the perfect ambience for its customers. Similarly, for a gift shop, the soothing floral scents can do the purpose.
Being a global hub of business and tourism, there has always been great importance for scent marketing in Dubai. Whether it be small individual retail shops or large malls that have an increased customer engagement, the effect of fragrances can never be ignored.
